SLEEP 8

Your CPAP's
Cleaning Companion

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Project Spotlight

Background: I was asked to spearhead this brand for a reputable agency.  All we started with was a prototype and a bit of background information.  I lead our team through a series or brand discovery workshops, customer and competitive research, messaging workshops, deep diving within the CPAP industry to come up with a solid brand roadmap and identity direction for the multitude of touchpoint that was required to quickly capture our unique market.  

The Result:  The brand foundation we built gave our client a strategy that they could use to see exciting growth of 400% and month to month sales growth of 71%.

Responsibilities

  • Brand Naming

  • Lead Brand Research, Workshops & Architecture

  • Lead client meetings and messaging direction with CEO

  • Lead Brand Expression and Visual Identity Direction

  • Lead Packaging and Product Design

  • Managed UX, Wireframe and Content for Main Site